The majority of Russians selects the product with the mark «Made in Russia»

In Moscow took place the third all-Russian forum of light industry. As stated in the event, the Deputy Minister of industry and trade of Russia Viktor Evtukhov, in 2016 in Russia grew by 40% volume of the domestic production of fabrics. At the same time our products became much more competitive, helped by government support in the amount of 2.2 billion rubles this year alone.

The improvement noted and the head of the Ministry of industry and trade Denis Manturov said that to make things in Russia was not only Patriotic, but also economically advantageous. He said the newspaper «Izvestia» that we have now all the resources in order to revive the light industry and enter the global market and produce things in Russia was not only Patriotic, but also economically advantageous.

«Every second Russian (52%) knowledge that the goods produced in Russia, has a positive effect on the purchase. And in the category «sports clothing» the knowledge that the product is made in Russia, stimulates the purchase of each third Muscovite», —said the Minister. At the forum, said the Ministry, Denis Manturov reported that for the first ten months of this year, the dynamics of all sectors of light industry is positive. For example, the growth in the textile and clothing industry amounted to about 4%, leather and footwear — more than 6%. «I think, dramatically to the end of this year, the results of which we have the figures will not change significantly, probably, even will increase», — said the head of Ministry of industry and trade.

«As for next year, we are now in the government are working towards conservation of those support measures that have worked effectively this year in a total amount of 2.2 billion rubles. Think about this amount of funds will be provided for light industry next year,» — said Manturov reporters on the sidelines of the III all-Russian forum of light industry.

C on the one hand, the policy of import substitution, explains the positive CEO and co-owner of group of companies «Elbrus» David Kabisov. With another – the Russian products often just cheaper and more competitive. But it should be noted that the light industry in Russia is in very serious condition, production you mentioned, and it will give certain advantages, but almost all raw materials have to be imported. So the real import substitution can not speak yet, but the trend among consumers is certainly positive.

It is unlikely that the situation with the raw material will improve dramatically in the coming years, as long as no special incentives to create raw material base in Russia, it is easier and more effective to buy the necessary materials abroad, in the same China.

It would be strange, ironic analyst of «ALOR Broker» Alexey Antonov, if the Minister said that in two years the active development of the import substitution program of the Russian light industry has not moved from a dead point, so the optimistic tone of his statements is understandable. However, he said, the situation is extremely far from ideal.

Today the share of Russian enterprises produced clothing is estimated at 20-25% of the market, says the expert. It is important to understand that there is a big difference between clothes produced in Russia, and clothing produced in Russia domestic fabrics and domestic accessories. And if the share of imported fabrics in connection with the restrictions in the Turkish producers, whose direct delivery formed the lion’s share of the Russian market, over the last two years dropped to 70%, the Russian hardware (locks, fasteners, rivets…) in the production of goods targeted for mass consumption, was not represented at all and is used solely in the manufacture of workwear.

In fairness it should be noted that in 10 months of 2016, growth of textile production in the country amounted to 4.2%, leather and footwear — 6,2%, while a slight increase shows the production of cotton fabrics, flax, synthetics and knitwear, but again, the imports from the Russian market has not gone anywhere, and most products of the Russian factories is used to run the defense and state orders for the supply of uniforms and workwear.

The main suppliers of fabrics and accessories is China and Turkey, the volume of supply of Turkish fabrics with the introduction of restrictions has changed little — only now their value has increased as a result of the inclusion in the supply chain intermediaries from third countries. Actually it is the fact that the offer on the market of fabrics and accessories, suitable for the manufacture of garments aimed at the mass market is formed by imports, the Russian light industry is now in is not the easiest position.

Given the fact that production of clothing in Russia, initially 30-40% more expensive than in China or Tunisia as the cost of imported fabrics and accessories in the times higher, then there is no point to organize the production here is cheaper to buy a ready-made garment in India, Bangladesh, China, Tunisia, Vietnam and other countries with developed light industry and cheap labor and sell in Russia. This, actually do Russian brands operating in the segment of the mass market, offering designer clothes.

What to sportswear, which was mentioned by the Minister, everything is really bad, says Alexei Antonov. Despite the fact that, according to the announced results of the survey, every second Russian will give preference to goods manufactured in Russia or one of the largest sports brands in the domestic market, in its range of such clothes has not. «I don’t know whether it is worth to discuss this topic, given the fact that the official provider of uniforms for the Olympic and Paralympic national teams of Russia in the country’s own production does not and «the Firebird» in fact, in the best case, a native of Italy, but mainly from China,» concludes the analyst.

Meanwhile, according to a recent study of consumer preferences Nielsen, the most important factor in the choice of store (and goods) to the Russian consumers is the low price, then the ratio of price and quality and attractive promotions, recalls the Deputy head of the Department for relations with governmental bodies, Grayling Galina Beltyukova. Russian origin is not included in the top list, and this is not surprising, given the crisis, the economy mode and only limited successes of the campaign to promote Russian goods.

The majority of Russians selects the product with the mark «Made in Russia» 29.11.2016

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